A report from Bloomberg this morning indicates that Apple is planning to launch the TV service with little of its own original content TV shows, which are still in development and targeting a fall launch ‘at the earliest’.

Bloomberg says Apple is rushing to finalize deals with networks like HBO, Showtime and Starz ahead of the March 25 event. There is apparently a Friday deadline, with Apple ‘offering concessions’ to secure deals. The report also implies that Apple will debut its new Apple credit card offering on stage, alongside the TV and magazine/news subscription service.

The report says Apple has invited payment industry journalists to the event, heavily suggesting that the credit card project will feature. The Apple credit card is apparently codenamed ‘Project Cookie’.

Källa: Bloomberg: Apple TV service to feature mostly content from partners at launch, Apple’s original TV shows coming later

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