av Mikael Winterkvist | apr 20, 2021 | Nyheter
iMac, nya iMac, är bland det vackraste Apple har visat upp på många år. Användarna kommer att riva sitt hår i att bestämma vilken färg de ska välja – jag skulle ha valt den gröna eller den brandgula.
Tangentbordet matchar färgen på din iMac, liksom Magic Mouse. Det är en färgkombination, en design som bara är Apple kan leverera. Det är elegant, minimalistiskt och design. Det är mycket Apple.
Priset – Intel ringde just runt och kallade in sitt katastrofteam. Åtta kärnor, 512GB lagring och 4.5K skärm – allt för strax under 21 000 kronor. Räkna hur du vill – grym skärm, 24-tum, tangentbord och mus, allt komplett för i runda slängar 20 000 kronor. Ska du ha kvalitet, en stationär dator så är detta inte svårslaget; det är värre och mer än så.
iPro Pro
En iPad med en M1-processor under skalet – om jag ska ha en? Fel, OM, jag ska ha en? Jo, jag ska ha en. Det här är ett ”powerhouse” – en arbetshäst, en Ardenner. En iPad Pro med ”All-Inklusive”- jag ska ha en. Jag ansluter den till Magic Keyboard med en Apple Pencil och jag har en oslagbar dator.
Microsofts Surface team sitter i krismöte, har jag hört.
AirTags
Smarta funktioner, elegant design, bra funktioner – AirTags kommer att bil en ny succé och fyra stycken under 1200 kronor. Tungt, blytungt. (Jag har beställt två paket). Det här är konsumentteknik av bästa sort. En liten rund tingest som håller reda på var du har dina saker, din nyckelknippa, din cykel eller din väska. Det är smart, elegant, genomtänkt.
Förlåt mig om jag hoppar över Podcast Subscription, en lila iPhone och resten.
AppleTV
Snabbare, vassare och med mer lagring – precis vad doktorn ordinerade.
Kortversionen
Priserna – svårslagna
Designen – nya iMac – wow!
Prestanda – iPad Pro (släng er i väggen)
Vid sidan av när Apple lanserade M1 så är detta en av de bättre produktvisningarna på senare år.
av Mikael Winterkvist | apr 20, 2021 | Nyheter
Major updates to Apple Podcasts make discovering and enjoying podcasts better than ever before
CUPERTINO, CALIFORNIA Apple today unveiled Apple Podcasts Subscriptions, a global marketplace for listeners to discover premium subscriptions offered by their favourite creators alongside millions of free shows on Apple Podcasts.
Starting in May, listeners in more than 170 countries and regions can sign up for premium subscriptions that include a variety of benefits curated by creators, such as ad-free listening, access to additional content, and early or exclusive access to new series. Listeners will be able to enjoy premium subscriptions from independent voices and premier studios, including Tenderfoot TV, Pushkin Industries, Radiotopia from PRX, and QCODE, to leading media and entertainment brands, including NPR, the Los Angeles Times, The Athletic, Sony Music Entertainment, and many more.
“Fifteen years ago, Apple took podcasts mainstream, offering creators a premier, open platform to inform, entertain, and inspire hundreds of millions of listeners around the world,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Today, Apple Podcasts is the best place for listeners to discover and enjoy millions of great shows, and we are proud to lead the next chapter of podcasting with Apple Podcasts Subscriptions. We’re excited to introduce this powerful new platform to creators around the world, and we can’t wait to hear what they make with it.”
Also next month, listeners will be able to discover channels, which are groups of shows curated by creators with unique titles, descriptions, and artwork. Just as they can with shows, listeners will be able to browse free channels, which make it easy to find more shows from their favourite creators, as well as paid channels and channels that provide additional benefits for subscribers.
With iOS 14.5, listeners can access a redesigned Apple Podcasts app featuring an enhanced Search tab that provides quick access to Top Charts and categories. Apple Podcasts also features beautiful new pages for every show and episode to make it easier to follow, listen, and share.
The new Apple Podcasts for Creators website helps creators learn more about podcasting, stay informed about the latest news and features, and explore in-depth guides with best practices. Starting today, all creators can access an updated Apple Podcasts Connect dashboard, which has new features that make it easier to manage shows on Apple Podcasts, including the ability to edit metadata, schedule and manage show availability, organise shows into channels, manage multiple users and roles, and learn how listeners are engaging with their shows through new performance metrics and visualisation tools. From Apple Podcasts Connect, creators can enrol in the new Apple Podcasters Program, which provides access to all the tools needed to build and distribute premium subscriptions on Apple Podcasts.
Creators Share Their Enthusiasm for the Next Chapter of Podcasting with Apple Podcasts Subscriptions
Podcasts have made it possible for creators to share their voices with listeners around the world. Apple Podcasts Subscriptions takes this unique relationship to the next level by offering creators a way to tighten the bond with their most engaged listeners:
Imriel Morgan, founder and CEO of Content is Queen: “We are always looking for ways to engage our community more directly, with inspiration and connection through our shows. The opportunity to invite our listeners on Apple Podcasts to become supporters in a simple, accessible way is transformative for our mission and our business.”
Donald Albright, president and co-founder of Tenderfoot TV: “With TenderfootPlus+, we’re able to provide our listening community with even more of what they want — exclusive, early-access, and ad-free listening for our tentpole titles and new shows. Launching this subscription on Apple Podcasts, where the large majority of our listeners engages with us each week, makes it easy for the Tenderfoot audience to seamlessly upgrade to the best experience.”
Alex Mather, founder and CEO of The Athletic: “Our team loves bringing deeply immersive storytelling to maniacal sports fans around the world, and our listeners tune in to over a million hours of sports news, analysis, and storytelling each week. We know true sports fans are always looking for stories about their clubs and teams told through a new lens, and with Apple Podcasts Subscriptions, we can deliver even more great stories in an all-new way, ad free, directly through Apple Podcasts.”
Podcasts have also become an important way to understand what’s
happening in the world. Listeners turn to podcasts to make sense of major moments in news and culture. With Apple Podcasts Subscriptions, listeners gain a simple and intuitive way to support quality programming from newspapers, magazines, digital publishers, local radio stations, and more, directly from Apple Podcasts:
John F. Lansing, president and CEO of NPR: “Apple has been a valued partner to our podcasting work since it all started back in 2005, and we support their plan to enable a new revenue source for content creators on their platform. Apple Podcasts Subscriptions will provide another opportunity for listeners to support their favourite podcasters at NPR and our Member stations in our mission to create a more informed public.”
Chris Argentieri, president and chief operating officer of the Los Angeles Times: “Subscriptions have always been an important source of support for our business, and podcasting has established itself as a powerful medium for large audiences to engage with our brand of journalism and storytelling. The ability to marry the two with Apple Podcasts Subscriptions will allow us to expand our audio offerings to cover new formats, stories, communities, and more.”
Stefan Ottlitz, co-CEO and head of Product for Der Spiegel, one of the top news publishers in Germany: “Audio is a uniquely powerful medium that provides Der Spiegel an opportunity to deeply engage audiences so they can form a meaningful relationship with our brand. We’re pleased to see this significant investment in podcasting from Apple, which will open doors to new, long-term revenue opportunities that will further empower us to pursue even more ambitious independent audio journalism.”
With Apple Podcasts Subscriptions, the freedom to develop and enjoy entirely new audio storytelling experiences will redefine podcasting in ways that are surprising and gratifying for creators and listeners alike:
Dennis Kooker, president of Global Digital Business and US Sales at Sony Music Entertainment: “Apple is putting creators first with their approach to the subscription model. Offering subscriptions provides new flexibility and options for consumers, and is an important addition to helping creators better monetise their works. All of this will lead to more investment and even better shows for podcast fans.”
Steve Ackerman, chief content officer and vice chairman of Somethin’ Else: “The power of podcasting is in the communities it creates and so we’re incredibly excited about the potential for subscriptions on the scale that’s possible with Apple Podcasts. We believe that subscriptions have a powerful part to play as more and more listeners discover and enjoy podcasts, and this will be another huge step forward for the audio industry and its role within the entertainment landscape.”
Malcolm Gladwell and Jacob Weisberg, co-founders of Pushkin Industries: “Podcasting totally changed my approach to storytelling, and Apple Podcasts Subscriptions is a mind shift,” said Gladwell, who also hosts Revisionist History. “Our producers and I have so many ideas that don’t fit into existing models but will now have an outlet. This is a big step forward in the evolution of the audio content business, and we are excited about it.” Added Weisberg, “Podcasting exists, and thrives, today because of Apple. Apple Podcasts Subscriptions will help us connect more deeply with our listeners and build a healthy business. We strongly believe that paid subscriptions are what independent creators like us need to succeed and thrive over the long term, and we’re thrilled that Apple is taking the lead.”
Pricing and Availability
- Apple Podcasts Subscriptions will be available to listeners in over 170 countries and regions in May. Specific software requirements for Apple Podcasts Subscriptions and channels will be shared ahead of availability.
- Pricing for each subscription is set by creators and billed monthly by default. Creators can additionally offer annual billing, which subscribers can manage from their Apple ID account settings, now accessible from Listen Now. Listeners will also be able to access free trials and sample episodes offered by creators.
- Through Family Sharing, up to six family members can share a subscription.
- Listeners will be able to access the enhanced Search tab with Top Charts and categories, new show and episode pages with the Smart Play button, and Saved Episodes on iOS 14.5, iPadOS 14.5, and macOS 11.3. Saved Episodes are also available on watchOS 7.4 and tvOS 14.5. These software updates will be available next week.
- The Apple Podcasters Program, which includes all of the tools needed to offer premium subscriptions on Apple Podcasts, is available to creators in over 170 countries and regions for 219 SEK per year. Creators can enrol in the Apple Podcasters Program today through Apple Podcasts Connect.
- Apple Podcasts features more than 2 million free shows and is available for free on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay, iTunes on Windows, and other smart speakers and car systems.
av Mikael Winterkvist | apr 20, 2021 | Nyheter
The new finish complements the beautiful flat-edge design of iPhone 12, which features an advanced dual-camera system, Super Retina XDR display with the Ceramic Shield front cover, A14 Bionic, and 5G
CUPERTINO, CALIFORNIA Apple today unveiled an all-new stunning purple finish for iPhone 12 and iPhone 12 mini. This new colour beautifully accentuates the flat aluminium edges of iPhone 12, which are perfectly colour-matched to the precision-milled back glass. Both models feature an advanced dual-camera system that delivers powerful computational photography features and the highest-quality video in a smartphone, with expansive edge-to-edge Super Retina XDR displays with OLED for a brighter, more immersive viewing experience, and the Ceramic Shield front cover, providing the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic — the fastest chip in a smartphone — powers every experience on iPhone 12 while efficiently managing battery life. iPhone 12 models also bring the best 5G experience, and introduce high-powered wireless charging with MagSafe and a new ecosystem of accessories that easily attach to iPhone.
iPhone 12 and iPhone 12 mini in purple will be available for pre-order beginning Friday, April 23, with availability beginning Friday, April 30. Customers can also complement their iPhone with a new MagSafe Leather Case or Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, or a Leather Wallet in Arizona, all available to order beginning today.
“The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “This gorgeous new colour joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone.”
Durable Design and Immersive Display
The elevated design of the 6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini are as beautiful as they are durable.1 And iPhone 12 mini is the smallest 5G smartphone in the world, packing all the technology of iPhone 12 into a delightfully compact size while still delivering an impressively large and immersive edge-to-edge display. Both models feature a sleek flat-edge design with an aerospace-grade aluminium enclosure and combined with the Ceramic Shield front cover, which goes beyond glass by adding a new high-temperature crystallisation step that grows nano-ceramic crystals within the glass matrix, increases drop performance by 4x.2
iPhone 12 and iPhone 12 mini feature all-screen Super Retina XDR displays that stretch further to the edges, with systemwide colour management for industry-leading colour accuracy. This new OLED provides pixel precision brightness, 2 million-to-1 contrast ratio for true blacks, and an immersive HDR viewing experience for high-definition video, photos with more detail, and nearly twice the peak brightness of iPhone 11.
iPhone 12 and iPhone 12 mini have an industry-leading IP68 rating for water resistance up to 6 meters for up to 30 minutes, and are protected against everyday spills, including coffee and soda.3
Advanced Dual-Camera System
iPhone 12 and iPhone 12 mini deliver powerful computational photography features enabled by A14 Bionic and a dual-camera system, bringing an unparalleled camera experience that makes it easier than ever to intuitively capture the perfect photograph or video. This advanced camera system features the Ultra Wide camera and a new Wide camera with an ƒ/1.6 aperture, the fastest yet on iPhone, providing 27 percent more light for even more amazing low-light photos and videos. Computational photography is taken to the next level on iPhone 12 models with Night mode and faster-performing Deep Fusion now on all cameras — TrueDepth, Wide, and Ultra Wide — for improved photos in any environment. Customers will experience brighter pictures and better contrast for photos shot in low-light settings with Night mode, and more texture and less noise in Deep Fusion photos. Smart HDR 3 uses machine learning (ML) to intelligently adjust the white balance, contrast, texture, and saturation of a photo for remarkably natural-looking images.
iPhone 12 features the first camera to shoot HDR video with Dolby Vision and is the first and only device in the world to enable an end-to-end Dolby Vision experience,4 allowing customers to easily capture, edit, and share cinema-grade videos natively on iPhone. Dolby Vision grading is processed live while recording, and sustained during editing, whether in the Photos app, iMovie, or Final Cut Pro.5 And playback on iPhone 12 is more realistic than ever on the industry-leading Super Retina XDR display. Both models also feature improved cinematic video stabilisation, even more true-to-life selfie videos with Dolby Vision, and Night mode Time-Lapse, offering longer exposure times for sharper videos, better light trails, and smoother exposure in low-light scenarios when used with a tripod.
A14 Bionic: Undisputed Leadership in Innovation and Performance
A14 Bionic is the first chip in the smartphone industry built on 5-nanometer process. Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU in a smartphone, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life. Pushing the limits of ML, A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.
A Breakthrough 5G Experience on iPhone
iPhone 12 and iPhone 12 mini deliver an advanced 5G experience on a global scale, engineered with a seamless integration of world-class hardware and world-class software. 5G on iPhone boasts improved speeds for faster downloads and uploads, higher-quality video streaming, more responsive gaming, real-time interactivity in apps, FaceTime in high definition, and more. Customers will also be able to enjoy a secure, fast connection, reducing the need to connect to public Wi-Fi hotspots.
Featuring the most 5G bands on any smartphone, iPhone 12 models offer the broadest 5G coverage worldwide.6 Models in the US support millimetre wave, the higher-frequency version of 5G, allowing iPhone 12 to reach speeds up to 4Gbps, even in densely populated areas. iPhone 12 models also feature Smart Data mode, which extends battery life by intelligently assessing 5G needs and balancing data usage, speed, and power in real time.
Featuring iOS 14.5
iPhone 12 and iPhone 12 mini in purple ship with iOS 14.5, which features the ability to unlock iPhone with Apple Watch while wearing a face mask, an enhanced Apple Podcasts app with redesigned show and episode pages, and a Search tab, as well as new emoji. In addition, Siri no longer has a default voice and will include more diverse voice options in English. This latest software update builds on the release of iOS 14, which delivered a major update to the Home Screen with beautifully redesigned widgets and the App Library, new ways to use apps with App Clips, and powerful updates to Messages.7
Innovative New Accessories with MagSafe
MagSafe improves wireless charging for a better, more efficient experience, and introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 models.8 MagSafe delivers a unique experience to iPhone, featuring an array of magnets around the wireless charging coil, optimised for alignment and efficiency, that perfectly connects to iPhone every time. MagSafe chargers efficiently provide up to 15W of power, while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch, as well as silicone, leather, and clear cases that easily snap onto the back of iPhone, the Leather Sleeve, and the Leather Wallet. Customers can also expect innovative MagSafe accessories from third-party manufacturers.
Committed to the Environment
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.
iPhone 12 models utilise 100 percent recycled rare earth elements in all magnets, including the camera, Taptic Engine, and MagSafe, as well as Apple’s MagSafe accessories. Apple also removed the power adapter and EarPods from iPhone packaging, further reducing carbon emissions and avoiding the mining and use of precious materials, which enables smaller and lighter packaging, and allows for 70 percent more boxes to be shipped on a pallet. Taken altogether, these changes will cut over 2 million metric tons of carbon emissions annually, equivalent to removing nearly 450,000 cars from the road per year.
Pricing and Availability
- iPhone 12 and iPhone 12 mini are currently available in blue, green, black, white, and (PRODUCT)RED,9 and will be available in the new purple in 64GB, 128GB, and 256GB models starting at 10 075 SEK and 8 775 SEK respectively. Customers can get iPhone 12 and iPhone 12 mini from apple.com/se, in the Apple Store app, and at Apple Store locations. iPhone 12 and iPhone 12 mini are also available through Apple Authorised Resellers and select carriers (prices may vary).
- Customers in China, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 12 and iPhone 12 mini in purple beginning at 14.00 CET on Friday, April 23, with availability beginning Friday, April 30.
- New MagSafe accessories for all iPhone 12 models, including the Leather Wallet in Arizona, the Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and the Leather Sleeve and Leather Case in Deep Violet are available to order today. MagSafe Charger, MagSafe Duo Charger and additional leather sleeves, leather, silicone, and clear cases are currently available worldwide.
- Customers are able to find the same great shopping and support services at apple.com/se and at Apple Store locations. Anyone can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Apple Support and no-contact delivery or Apple Store pickup options.
- Customers can experience all iPhone 12 models at an Apple Store and have their questions answered in person. Before their visit, customers are encouraged to check apple.com/se/retail for more information on opening hours, services available, and the health and safety measures in place.
- Customers in Sweden can trade in their eligible device for an Apple Gift Card or instant credit toward their new purchase. If the device is not eligible for credit, Apple will recycle it for free.
- Customers can extend their limited warranty with AppleCare+ and get accidental damage protection, or AppleCare+ with Theft and Loss, and get 24/7 priority access to technical support.
- Every customer who buys iPhone from Apple can enjoy a free Online Personal Session with an Apple Specialist to help them explore and discover all the amazing things they can do with their new iPhone.
- For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch, Apple TV, or Mac can enjoy one year of Apple TV+ for free and three months of Apple Arcade for free.
av Mikael Winterkvist | apr 20, 2021 | Nyheter
Apple expands the Find My ecosystem with AirTag, an iPhone accessory that provides a private and secure way to easily locate the items that matter most, available beginning Friday, April 30
CUPERTINO, CALIFORNIA Apple today introduced AirTag, a small and elegantly designed accessory that helps keep track of and find the items that matter most with Apple’s Find My app. Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network1 and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption. AirTag can be purchased in one and four packs for just 350 SEK and 1 195 SEK, respectively, and will be available beginning Friday, April 30.
“We’re excited to bring this incredible new capability to iPhone users with the introduction of AirTag, leveraging the vast Find My network, to help them keep track of and find the important items in their lives,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “With its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone.”
Lightweight Design with Magical Setup
Each round AirTag is small and lightweight, features precision-etched polished stainless steel, and is IP67 water- and dust-resistant.2 A built-in speaker plays sounds to help locate AirTag, while a removable cover makes it easy for users to replace the battery.3 AirTag features the same magical setup experience as AirPods — just bring AirTag close to iPhone and it will connect. Users can assign AirTag to an item and name it with a default like “Keys” or “Jacket,” or provide a custom name of their choosing.
Customers can personalise AirTag with free engraving, including text and a selection of 31 emoji, when purchasing from apple.com/se or the Apple Store app. Users can easily place AirTag into a bag or pocket on its own, or utilise a wide range of Apple-designed AirTag accessories, including the Polyurethane Loop, which is both lightweight and durable, and the Leather Loop and Leather Key Ring,4 featuring specially tanned European leather. The enclosure of each accessory fits securely around AirTag, while conveniently attaching to a user’s belongings, further personalising AirTag while making sure it is always with their important items.
A Comprehensive Finding Experience
Once AirTag is set up, it will appear in the new Items tab in the Find My app, where users can view the item’s current or last known location on a map. If a user misplaces their item and it is within Bluetooth range, they can use the Find My app to play a sound from the AirTag to help locate it. Users can also ask Siri to find their item, and AirTag will play a sound if it is nearby.
Each AirTag is equipped with the Apple-designed U1 chip using Ultra Wideband technology, enabling Precision Finding5 for iPhone 11 and iPhone 12 users. This advanced technology can more accurately determine the distance and direction to a lost AirTag when it is in range. As a user moves, Precision Finding fuses input from the camera, ARKit, accelerometer, and gyroscope, and then will guide them to AirTag using a combination of sound, haptics, and visual feedback.
If AirTag is separated from its owner and out of Bluetooth range, the Find My network can help track it down. The Find My network is approaching a billion Apple devices and can detect Bluetooth signals from a lost AirTag and relay the location back to its owner, all in the background, anonymously and privately.
Users can also place AirTag into Lost Mode and be notified when it is in range or has been located by the vast Find My network. If a lost AirTag is found by someone, they can tap it using their iPhone or any NFC-capable device and be taken to a website that will display a contact phone number for the owner, if they have provided one.
AirTag includes support for the accessibility features built into iOS. Precision Finding using VoiceOver, for example, can direct users who are blind or low-vision to AirTag with directions like “AirTag is 9 feet away on your left.”
Privacy and Security Built In
AirTag is designed from the ground up to keep location data private and secure. No location data or location history is physically stored inside AirTag. Communication with the Find My network is end-to-end encrypted so that only the owner of a device has access to its location data, and no one, including Apple, knows the identity or location of any device that helped find it.
AirTag is also designed with a set of proactive features that discourage unwanted tracking, an industry first. Bluetooth signal identifiers transmitted by AirTag rotate frequently to prevent unwanted location tracking. iOS devices can also detect an AirTag that isn’t with its owner, and notify the user if an unknown AirTag is seen to be traveling with them from place to place over time. And even if users don’t have an iOS device, an AirTag separated from its owner for an extended period of time will play a sound when moved to draw attention to it. If a user detects an unknown AirTag, they can tap it with their iPhone or NFC-capable device and instructions will guide them to disable the unknown AirTag.
AirTag and Hermès
Apple and Hermès are introducing AirTag Hermès, featuring an elegant assortment of handcrafted leather accessories including the Bag Charm, Key Ring, Travel Tag, and Luggage Tag. Hermès accessories will be sold with a custom-engraved AirTag based on the brand’s iconic Clou de Selle signature.
The Find My Network Accessory Program
Third-party products and accessories can also add support for finding with the new Find My network accessory program. Through the program, device and product manufacturers can now build finding capabilities directly into their products using the advanced Find My network with uncompromising privacy built in, allowing customers to use the Find My app to locate other important items in their lives. Details about the program can be found at mfi.apple.com/se.
Committed to the Environment
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral. AirTag will utilise 100 percent recycled tin in the solder of the main logic board, is free of harmful substances and highly energy efficient, and uses wood fibre in the packaging that is recycled or comes from responsibly managed forests.
Pricing and Availability
- Customers can order AirTag beginning at 14.00 CET on Friday, April 23.
- AirTag will be available in one and four packs for 350 SEK and 1195 SEK, respectively, from apple.com/se, in the Apple Store app, at Apple Store locations, and through Apple Authorised Resellers and select carriers (prices may vary) beginning Friday, April 30.
- Apple-designed AirTag accessories include the Leather Key Ring in Saddle Brown, (PRODUCT)RED, and Baltic Blue for 430 SEK; the Leather Loop in Saddle Brown and (PRODUCT)RED for 470 SEK; and the Polyurethane Loop in White, Deep Navy, Sunflower, and Electric Orange for 350 SEK.
- AirTag Hermès includes the premium Bag Charm and Key Ring in Fauve Barénia, Bleu Indigo, and Orange leather, as well as the Luggage Tag and Travel Tag6 in Fauve Barénia leather, all of which will be available beginning Friday, April 30.
- Purchase from apple.com/se or the Apple Store app and add personalised engraving for free.
- Customers are able to find the same great shopping and support services at apple.com/se and at Apple Store locations. Anyone can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Apple Support and no-contact delivery or Apple Store pickup options.
- Customers can see AirTag at an Apple Store and have their questions answered in person. Before their visit, customers are encouraged to check apple.com/se/retail for more information on opening hours, services available, and the health and safety measures in place.
- AirTag requires iPhone or iPod touch running iOS 14.5 or later, or iPad running iPadOS 14.5 or later. These software updates will be available starting next week. Customers must have an Apple ID and be signed into their iCloud account. Certain features require Find My to be enabled in iCloud settings.
av Mikael Winterkvist | apr 20, 2021 | Nyheter
In all-new Siri Remote, innovative colour balance technology, and high frame rate HDR deliver the best entertainment experience at home
CUPERTINO, CALIFORNIA Apple today announced the next generation of Apple TV 4K, delivering high frame rate HDR with Dolby Vision and connecting customers to their favourite content with the highest quality. At the heart of the new Apple TV 4K is the A12 Bionic chip that provides a significant boost in graphics performance, video decoding, and audio processing. And with an all-new design, the Siri Remote makes it even easier to watch shows and movies on Apple TV with intuitive navigation controls. Together with tvOS — the most powerful TV operating system — Apple TV 4K works seamlessly with Apple devices and services to magically transform the living room in ways that everyone in the family will love.
“Apple TV 4K is in a category of its own, leveraging a deep integration of Apple hardware, software, and services that delivers a massive upgrade to any TV for the very best cinematic experience,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “With the A12 Bionic and the all-new Siri Remote, Apple TV 4K lets customers enjoy their favourite shows, movies, and more in the highest quality, with simple and intuitive controls. And of course, Apple TV 4K offers easy access to Apple services, along with thousands of apps on the App Store for even more entertainment options.”
Improved Video Experiences
With A12 Bionic, Apple TV 4K now supports high frame rate HDR (High Dynamic Range) and Dolby Vision video, enabling fast-moving action at 60 frames per second (fps) to play more smoothly and appear more lifelike than ever before.1 Apple is working with leading video providers around the world, including FOX Sports, NBCUniversal, Paramount+, Red Bull TV, and Canal+, as they begin to stream in high frame rate HDR. And with high frame rate support in AirPlay, videos shot on iPhone 12 Pro can be displayed in full 60-fps Dolby Vision on the new Apple TV 4K.
Continue playback of video: Apple TV 4K with High Frame Rate HDR.
Through an innovative colour balance process, Apple TV works with iPhone and its advanced sensors to improve a television’s picture quality.2 Apple TV uses the light sensor in iPhone to compare the colour balance to the industry-standard specifications used by cinematographers worldwide. Using this data, Apple TV automatically tailors its video output to deliver much more accurate colours and improved contrast — without customers ever having to adjust their television settings.
The Redesigned Siri Remote
The all-new Siri Remote features an innovative clickpad control that offers five-way navigation for better accuracy, and is also touch-enabled for the fast directional swipes Apple TV users love. The outer ring of the clickpad supports an intuitive circular gesture that turns it into a jog control — perfect for finding a scene in a movie or show. And with its one-piece aluminium design, the new Siri Remote fits more comfortably in a user’s hand.
The new Siri Remote also has a power button that controls a TV’s power, and another for mute, making it the only remote needed while enjoying TV. Using Siri, customers can easily search for specific shows or movies, control smart home accessories, check sports scores or the weather, and much more. Siri now works on Apple TV in Austria, Ireland, and New Zealand, joining the 13 countries and regions that already support Siri.3
More to Enjoy in the Living Room
Apple TV 4K runs tvOS — the most powerful TV operating system — offering a truly unique experience. Its tight integration with Apple devices and services gives everyone in the family a range of entertainment to enjoy from the comfort of their living room.4
- Apple TV 4K delivers the most cinematic home theatre experience, giving customers easy access to all their favourite entertainment on the biggest screen in the home, like award-winning shows and movies on Apple TV+, including “Ted Lasso,” “The Morning Show,” “Greyhound,” and “Wolfwalkers,” and other popular video services through the Apple TV app. Using AirPods, up to two viewers can enjoy private listening without disturbing others.
- Apple Music on Apple TV 4K turns the living room into a concert hall, offering multi-room audio and time-synced lyrics for millions of songs.
- Fitness+ on Apple TV 4K brings studio-style workouts to customers in the comfort of their own homes, featuring a team of some of the world’s most welcoming trainers across 10 different workout types. The first fitness service built around Apple Watch, Fitness+ integrates key metrics from Apple Watch right on the big screen to offer a personalised and immersive experience that keeps motivation high throughout every workout.
- Apple Arcade on Apple TV 4K offers unlimited access to a growing collection of more than 100 premium games — featuring new original releases, award winners, and beloved favourites from the App Store, all without ads or in-app purchases. Players can pair supported game controllers to enjoy games like “NBA 2K21 Arcade Edition,” “SongPop Party,” and “Star Trek: Legends” on Apple TV 4K and continue the action from iPhone, iPad, and Mac.
- AirPlay on Apple TV 4K lets customers effortlessly share videos, school projects, and other content from their iPhone, iPad, or Mac, directly to the TV. Videos shot on iPhone 12 Pro can be displayed in full 60-fps Dolby Vision thanks to high frame rate support in AirPlay. Photos on Apple TV 4K serves as a dynamic photo album for family members and friends to enjoy photos, videos, and Memories on the big screen.
- Apple TV 4K can be used as a home hub to control HomeKit accessories, and allows customers to view HomeKit video cameras and doorbell notifications on the television screen.
- With multiuser support on Apple TV 4K, family members can enjoy their own personalised recommendations for shows, movies, and music, access their purchased apps in the App Store, or play games on Apple Arcade.
Apple One is the easiest way to get all of Apple’s subscription services in one simple plan, including Apple TV+, Apple Music, Apple Arcade, Apple Fitness+, Apple News+, and iCloud. With a single subscription, customers in over 100 countries and regions can enjoy their favourite Apple services across their favourite devices, including Apple TV, iPhone, iPad, iPod touch, and Mac.
Designed with the Environment in Mind
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes its manufacturing supply chain and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral. Apple TV 4K will utilise 100 percent recycled aluminium in the Siri Remote enclosure, and 100 percent recycled tin in the solder of the main logic board. It is also free of harmful substances, highly energy efficient, and uses wood fibre in the packaging that is recycled or comes from responsibly managed forests.
Pricing and Availability
- The new Apple TV 4K will be available starting at 1 995 SEK from apple.com, in the Apple Store app, and Apple Store locations. Apple TV 4K is also available through Apple Authorised Resellers and select pay TV providers.
- Customers can order the new Apple TV 4K beginning Friday, April 30, with availability beginning in the second half of May in more than 30 countries and regions, including Sweden.
- Apple TV HD with the new Siri Remote will be available for 1 695 SEK.
- The new Siri Remote will be available separately for 650 SEK, and is compatible with the previous-generation Apple TV 4K and Apple TV HD.
- For the first time, AppleCare+ will be available for Apple TV, providing three years of technical support and additional hardware coverage, including up to two incidents of accidental damage protection every 12 months.5
- Customers are able to find the same great shopping and support services at apple.com and at Apple Store locations. Anyone can get shopping help from Apple Specialists, choose monthly financing options, and get Apple Support and no-contact delivery or Apple Store pickup options.
- Customers can try out the new Apple TV 4K at an Apple Store and have their questions answered in person. Before their visit, customers are encouraged to check apple.com/retail for information on opening hours, services available, and the health and safety measures in place.
- For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch, Apple TV, or Mac can enjoy one year of Apple TV+ for free and three months of Apple Arcade for free.6
av Mikael Winterkvist | apr 20, 2021 | Nyheter
iMac offers the best camera, mics, and speakers ever in a Mac, and Touch ID for the first time
CUPERTINO, CALIFORNIA Apple today introduced an all-new iMac featuring a much more compact and remarkably thin design, enabled by the M1 chip. The new iMac offers powerful performance in a design that’s just 11.5 millimetres thin, with a striking side profile that practically disappears. Available in an array of vibrant colours to match a user’s personal style and brighten any space, iMac features a 24-inch 4.5K Retina display with 11.3 million pixels, 500 nits of brightness, and over a billion colours, delivering a brilliant and vivid viewing experience.
The new iMac also includes a 1080p FaceTime HD camera, studio-quality mics, and a six-speaker sound system — the best camera and audio ever in a Mac. Also, Touch ID comes to iMac for the first time, making it easier than ever to securely log in, make purchases with Apple Pay, or switch user profiles with the touch of a finger. Combining the power and performance of M1 and macOS Big Sur, apps launch with blazing speed, everyday tasks feel incredibly fast and fluid, and demanding workloads like editing 4K video and working with huge images are faster than ever. The new iMac joins the incredible family of Mac models powered by M1, including MacBook Air, 13-inch MacBook Pro, and Mac mini, marking another step forward in Apple’s transition to Apple silicon. iMac is the most personal, powerful, capable, and fun it has ever been, and customers can order it beginning Friday, April 30. iMac will be available in the second half of May.
“M1 is a gigantic leap forward for the Mac, and today we’re excited to introduce the all-new iMac, the first Mac designed around the breakthrough M1 chip,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With its striking design in seven stunning colours, its immersive 4.5K Retina display, the best camera, mics, and speakers ever in a Mac, and Touch ID, combined with the amazing performance of M1 and the power of macOS Big Sur, the new iMac takes everything people love about iMac to an entirely new level.”
All-New Design Enabled by M1
Completely reinventing one of the world’s most iconic computers, the new iMac features a thinner and more compact design that is remarkable from every angle. Enabled by the system-on-chip architecture and amazing power efficiency of M1, the logic board and thermals are dramatically consolidated and reduced in size compared to the previous generation’s, allowing the side profile of iMac to practically disappear. The much more compact design reduces the volume of iMac by 50 percent,1 allowing it to take up less space and fit easily in even more places
With an array of colours — green, yellow, orange, pink, purple, blue, and silver — the new iMac design personalises and elevates any space unlike any other computer. iMac features softer colours and thinner borders on the front to allow users to focus on their content, while the back pops in bold, saturated colour. To complete the simplified design, iMac comes with a new power connector that attaches magnetically and a beautifully woven 2-metre-long colour-matched cable.
Gorgeous 24-Inch 4.5K Retina Display
iMac has always been about its best-in-class display. The new iMac features an expansive 24-inch 4.5K Retina display2 with narrower borders and 11.3 million pixels. With a P3 wide colour gamut and over a billion colours, plus 500 nits of brightness, images are vivid and more brilliant. This new display also features True Tone technology, which automatically adjusts the colour temperature as the environment changes for a more natural viewing experience. In addition, the 4.5K Retina display on the new iMac has an industry-leading anti-reflective coating for greater comfort and readability.
Breakthrough Performance of M1 Comes to iMac
With the power and performance of M1 and macOS Big Sur, the new iMac instantly wakes from sleep, everyday tasks feel faster and more fluid, and apps launch with amazing speed. In Safari, users can browse even faster and run hundreds of tabs at once, and in Photos, users can fly through edits to their images. With Apple Arcade, they can enjoy exclusive games while on the large iMac display, and users can also run a variety of iPhone and iPad apps right on their iMac without breaking their workflow. macOS also delivers powerful iCloud and Continuity features that enable users to work seamlessly across their iMac, iPhone, and other Apple devices.
The new iMac offers the ultimate macOS Big Sur experience. Its refined design brings a new level of power and beauty to the Mac, and allows users to experience the spacious 24-inch 4.5K Retina display to the fullest. Big Sur puts more controls at users’ fingertips and is packed with enhancements to key apps including Safari, Messages, and Maps.
The powerful 8-core CPU in M1 features the fastest CPU core in low-power silicon.3 And the 8-core GPU features the fastest integrated graphics in a personal computer.4 When combined with its high efficiency, unified memory architecture, and the 16-core Apple Neural Engine, the new iMac delivers powerful performance when compared to standard models of the 21.5-inch iMac, including:
- Up to 85 percent faster CPU performance, so users can export their favourite video project in iMovie faster than ever, easily work with massive 100-megapixel photos in Lightroom, and compile new apps in Xcode in a fraction of the time.
- Up to 2x faster GPU performance for certain apps like Affinity Photo and Photoshop, and up to 50 percent faster than the most powerful discrete graphics in the fastest 21.5-inch iMac, allowing users to render edits in real time or add complex filters to their photos in a snap.
- The ability to edit up to five streams of 4K footage, or one stream of 8K footage,5 without dropping a frame in Final Cut Pro.
- Up to 3x faster machine learning in apps that leverage the 16-core Neural Engine in M1.6
Best Camera, Mics, and Speakers Ever in a Mac
iMac features a 1080p FaceTime HD camera — the best ever in a Mac — which delivers high-quality video and great performance in low light. iMac also takes advantage of the image signal processor in the M1 chip and the Neural Engine, enhancing camera image quality with better noise reduction, greater dynamic range, and improved auto exposure and white balance. So whether connecting with family or on a video call while working from home, users will always look their best.
To complement the camera, the new iMac features a studio-quality three-microphone array for clearer calls and voice recordings, the best ever in a Mac. The mics are positioned to reduce feedback from the rest of the system, while directional beam forming allows them to better ignore background noise and focus on a user’s voice. As a result, conversations are more natural and recordings are crystal clear.
The new iMac also features the best sound system ever in a Mac. It has two pairs of force-cancelling woofers placed side by side for an impressive bass response, while reducing unintended vibrations. Each pair is balanced with a high-performance tweeter. The result is a six-speaker sound system that produces a massive sound stage with strong, articulate bass and crystal-clear mids and highs. All of these speaker innovations, coupled with advanced algorithms, enable iMac to support spatial audio when playing video with Dolby Atmos. Together with its beautiful 4.5K Retina display, iMac transforms any space into an incredible movie-watching experience.
Continue playback of video: iMac Camera
Thousands of Universal Apps Now Available
There are now thousands of popular and powerful Universal apps available that take full advantage of M1 and macOS Big Sur, including Photoshop, Twitter, Microsoft Office, Quicken, Slack, Affinity Publisher, Zappos, 1Password, and DaVinci Resolve, with more arriving every week. With the power of M1 and macOS Big Sur, and thousands of Universal apps, iMac can turn an office into a movie theatre, a living room into a classroom, a kitchen into a conference room, or shine as the centrepiece of a retail space.
Touch ID Comes to iMac, Along with Colour-Matched Accessories
Customers can choose from three models of Magic Keyboard with gorgeous aluminium enclosures that are colour-matched to iMac. And for the first time, Touch ID comes to iMac.7 Implemented wirelessly on Magic Keyboard, it uses a dedicated security component on the keyboard that communicates directly with Secure Enclave in M1, creating an encrypted channel to protect users’ fingerprint data from end to end. Whether unlocking their Mac or making a purchase with Apple Pay, users enjoy a fast, easy, and secure experience. Additionally, Touch ID works with Fast User Switching, so customers can change to a different user profile with just the press of a finger. Customers can also choose Magic Keyboard with Touch ID and Numeric Keypad, as well as the colour-matched Magic Mouse and the industry-best Magic Trackpad.
State-of-the-Art Connectivity for Data and Devices
Every iMac features two Thunderbolt ports for superfast data transfers, giving customers high-performance options to connect to more devices, including support for up to a 6K display, like the Apple Pro Display XDR, and Wi-Fi 6 delivers faster wireless performance. The 8-core iMac configuration offers two additional USB-C ports and also features a 1Gbps Ethernet port in the power adapter, allowing for a less cluttered desktop.
Better for the Environment
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral.
The new iMac is minimising its impact on the environment, built using a low-carbon aluminium enclosure and 100 percent recycled tin in the solder of its main logic board. One hundred percent wood fibre in the packaging is recycled or comes from responsibly managed forests. The magnets in the speakers, fan motor, and power connector are made with 100 percent recycled rare earth elements. iMac remains free of harmful substances and meets Apple’s high standards for energy efficiency.
iMac Joins the M1 Family
Every Mac with M1 — the new iMac, MacBook Air, 13-inch MacBook Pro, and Mac mini — is transformed into an entirely different class of product and redefines what each of them can do. Combined with macOS Big Sur, M1 brings extraordinary battery life and breakthrough performance to the Mac. Whether customers prioritise portability, power, or capability, there’s a Mac for everyone. Learn more about the Mac family at apple.com/se/mac.
Pricing and Availability
- The new 24-inch iMac is available to order beginning Friday, April 30, on apple.com/se and in the Apple Store app. It will begin arriving to customers and be available in select Apple Store locations and through Apple Authorised Resellers beginning in the second half of May.
- iMac with 7-core GPU starts at 15 995 SEK and even less for education, and is available in green, pink, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, Magic Keyboard, and Magic Mouse.
- iMac with 8-core GPU starts at 18 495 SEK and even less for education, and is available in green, yellow, orange, pink, purple, blue, and silver. It features an 8-core CPU, 8GB of unified memory, 256GB SSD, two Thunderbolt ports, two additional USB 3 ports, Magic Keyboard with Touch ID, Magic Mouse, and Ethernet.
- Additional technical specifications, configure-to-order options, and accessories are available at apple.com/se/mac.
- Customers are able to find the same great shopping and support services at apple.com/se and at Apple Store locations. iMac configurations in green, pink, blue, and silver will be available to purchase directly at Apple Store locations, and all colours will be available at apple.com/se.
- Customers can experience the new iMac at select Apple Store locations and have their questions answered in person. Customers who visit stores are encouraged to check apple.com/se/retail for information on opening hours, services available, and the health and safety measures in place.
- Anyone can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Apple Support and no-contact delivery or Apple Store pickup options.
- Every customer who buys iMac from Apple can enjoy a free Online Personal Session with an Apple Specialist, and receive guidance on how to make their iMac work the way they want.
- Customers in the Sweden can trade in their eligible device for an Apple Gift Card or credit toward their purchase. If the device is not eligible for credit, Apple will recycle it for free.
- For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch, Apple TV, or Mac can enjoy one year of Apple TV+ for free and three months of Apple Arcade for free.8
