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Apple kommer att göra en storsatsning på AppleTV+ nästa år. Produktionen av tv och film fördubblas och det gäller även marknadsföringsbudgeten som ökas till hela 4,3 miljarder dollar.

Enligt uppgifter så handlar det om en fördubblad produktionstakt – fler filmer, fler tv-program och fler tv-serier.

As of May 2021, Apple TV+ was believed to have around 40 million subscribers, which beats Hulu and Paramount+, but leaves it far behind Netflix’s 208 million. Apple TV+ is also considered to have one of the smallest streaming libraries, but is reportedly now planning to greatly increase its quantity of original programs.

According to The Information, 2021 will see Apple TV+ more than double its current slate to at least one new show or movie per week. Unspecified sources say that Apple has discussed buying older shows and films, but apart from occasional deals like ”Yo Gabba Gabba!,” intends to focus on new original works

AppleInsider

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