After an arbitration panel on Wednesday called AT&T’s use of the phrase “5G Evolution” in its advertising misleading, the company agreed to stop using it. However, iPhone and Android devices connected to this telecom’s upgraded 4G LTE network will reportedly continue to display a “5GE” icon.

AT&T agrees to not stop using ‘5GE’

The National Advertising Review Board, a unit of the advertising industry’s system of self-regulation, yesterday determined that the phrase 5G Evolution will “mislead reasonable consumers into believing that AT&T is offering a 5G network.” The telecom said it will comply with the NARB’s decision.

However, AT&T won‘t stop putting the “5GE” logo on iPhones and Androids that are connected to its enhanced 4G LTE network, according to LightReading. The company’s justification is that this notification isn’t advertising.

Källa: AT&T refuses to remove misleading ‘5GE’ notification from iPhones


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