Trots en bra start så har Apple News svårt att dra till sig nya användare, uppger CNBC.

Apple drog till sig över 200 000 användare under de första 48 timmarna vid lanseringen i mars i år men efter det så har tillväxten stannat av.

Apple promoted the service at the time, telling potential customers that they could access over 300 top publications in categories including news, entertainment and sports for $9.99 a month. But while Apple doesn’t reveal the exact numbers of News+ subscribers to publishers, the figure hasn’t increased materially from its first couple days, said the people, who asked not to be named because those details are confidential.

By comparison, Apple Music, the digital music service that launched in 2015 to compete with Spotify, topped 60 million subscribers by mid-2019, according to Eddy Cue, Apple’s senior vice president of internet software and services. Subscriber growth for Apple News+ has disappointed several publishers who thought the product would bring in more revenue, the people said.

CNBC

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