När webbläsaren Brave gjorde en del tester och experiment med att se hur data lagras och hur information samlas in upptäcktes att sökjätten Google samlar in personlig information, gör den tillgänglig för annonsörer i hemlighet – i strid med sina egna regler och i strid med EU:s regler.

Etnicitet, hälsa, politiska åsikter och geografisk position tillhandahålls av Google via hemliga webbsidor och informationen används för att matcha annonser med enskilda individer.

Google’s “DoubleClick/Authorized Buyers” ad system is active on 8.4+ million websites. It broadcasts personal data about visitors to these sites to 2,000+ companies, hundreds of billions of times a day”, said Dr Johnny Ryan of Brave.

“The evidence we have submitted to the Irish Data Protection Commission proves that Google leaked my protected data to an unknown number of companies. One cannot know what these companies then did with it, because Google loses control over my data once it was sent. Its policies are no protection.

Brave

GDPR

Googles sätt att samla in data och inte informera användarna står i direkt strid med de GDPR-regler som gäller inom hela EU-området.

  • Google DoubleClick/Authorized Buyers is installed on 8.4+ million websites.[12]
  • It broadcasts personal data about visitors to these sites to 2,000+ companies, hundreds of billions of times a day.[13]
  • The data can include people’s locations, inferred religious, sexual, political characteristics, and what they are reading, watching, and listening to online.[14]
  • There is no control over what happens to the data once broadcast.[15]
  • This appears to be by far the largest leakage of personal data ever recorded.
  • Google’s sole means of protecting RTB data once broadcast is a weak policy that asks the thousands of companies it shares data with to self-regulate.[16]

 

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