Signing up for Netflix using the iOS app means Apple is entitled to a 30 percent cut. Netflix clearly doesn’t like that and so is experimenting with bypassing it by redirecting users to a mobile browser to sign up instead. How will Apple react if it becomes permanent?
Apple is now a trillion-dollar company, which is due in no small part to the 30 percent cut it takes on all App Store app sales and subscriptions. But it looks as though some of Apple’s biggest generators of app revenue are no longer happy to accept it. One of those is Netflix, and it’s attempting to bypass the 30 percent tax completely on iOS.
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