Last week, it was reported that Drakes latest project was streamed 89.9 million times in its first 24 hours of availability on Apple Music, a number that bested Spotify by nearly 30 million despite Spotifys larger user base.Now, Apple Music executives Jimmy Iovine, Robert Kondrk, and Zane Lowe have sat down with The Verge to offer up more details on Apples work with Drake, as well as Beats 1 as a whole.In its first week of availability on Apple Music, Drakes More Life project was streamed 300 million times. That bests Drakes previous album, Views, whoch also happened to be an Apple Music exclusive. More Life, however, was not an Apple Music exclusive, making it all the more notable that the project out-performed Views. Apple attributes the strong performance of Drakes work on Apple Music to Beats 1.Apple VP of apps and content Robert Kondrk and Apple Music head of content Larry Jackson explained to The Verge that Beats 1 has basically replaced SoundCloud for Drake. The rapper has gone from releasing singles through SoundCloud to debuting them through his weekly Beats 1 show, OVO Sound Radio.
Källa: Apple Music execs say Beats 1 is the biggest radio station in the world | 9to5Mac
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