In 2013, Jeffrey Epstein couldn’t erase his conviction as a sex offender. But he could make it harder to find on Google, using various search engine optimization tactics, along with his personal connections within the news media.
So Epstein, newly released emails show, hired a small team that set its sights on cleaning up his image with a number of digital publications, including Business Insider.
The site had recently published an online story featuring Epstein’s sordid-looking mugshot, which the financier was keen on removing. The team discussed appealing to BI founder Henry Blodget by implying a shared connection over pressure from federal authorities. (Blodget was accused of promoting companies in public while disparaging them privately, and was prohibited from working in the financial services industry in a 2003 settlement with the SEC.)
Källa: Exclusive: New emails show how Epstein used the media to rehab his reputation
