Apple’s controversial partnership with Taboola to serve ads on Apple News seems to be going exactly as expected. Here’s why.
Not a great look for Apple’s ever-expanding ad ambitions
In case you’re not familiar with Taboola, it is one of the largest ad-tech companies in the world, with a US$1 billion market cap.
It is also widely known to serve rather low-quality and borderline untrustworthy ads, which was surprising when Axios reported in 2024 that Apple had struck a deal with it to sell and place ads on Apple News.
Källa: Apple dinged over low-quality, scammy-looking ads on Apple News – 9to5Mac
