The next target for the Gulf’s apparently insatiable appetite for sports and leisure deals could be professional basketball — with the NBA trying to entice Middle East sovereign funds to invest in a new, European league.
Gulf investors already own soccer giants like Manchester City and Paris Saint-Germain, part of a global spree that has seen them pour funds into boxing, cycling, golf, and F1, alongside more sedentary pursuits like e-sports. Sovereign wealth funds have long had designs on the NBA but can’t own more than 20% of a basketball franchise in the US. There are no such restrictions in Europe.
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