The BBC will start producing original content for Google’s YouTubeunder a landmark deal unveiled with the Alphabet-owned video powerhouse, which has disrupted traditional TV and increasingly positioned itself as a partner for TV networks.
The news comes as the British broadcaster continues to look for ways to reach younger audiences in the digital age. The initial focus of the partnership is set to be on the younger audiences of the BBC Three channel, covering entertainment and news and sports content.
Källa: BBC Strikes Landmark Deal to Produce Original Content for YouTube
