Apple’s iPhone is gaining ground fast in India, shipping about 14 million units in 2025, based on market data shared exclusively with TechCrunch.
Yet the country’s overall smartphone market stayed largely flat at around 152–153 million devices. That means that across the full-year of 2025, Apple’s market share of shipments rose to a record 9%. This is up from 7% in 2024, Counterpoint Research data shows, making it the iPhone’s strongest year yet in the world’s second-largest smartphone market by volume.
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