Somewhere along its never-ending quest to increase engagement, Meta realized that giving Facebook users more of what they want would make it more likely that they’ll stick around. The company has announced a bunch of updates designed to help improve the feed and the broader Facebook experience by making it easier to find, create and share interesting things. (Because primarily showing updates from your friends with the occasional ad or meme post is maybe just too complicated.)
Källa: Meta is trying to make Facebook suck less by simplifying things a bit

