Apple’s services chief Eddy Cue recently appeared on The Town podcast with Matt Belloni, offering a rare look into the company’s Hollywood strategy, the recent rebranding of its streaming service, and its future plans for theatrical releases and sports.
Speaking on the podcast, Cue confirmed the rebranding from Apple TV+ to simply Apple TV, explaining the original logic behind the name. ”We put the plus on it because it was an add-on to the TV app,” Cue said, noting that the ”+” sign is typically reserved for services with both free and paid tiers, like iCloud+. He added that since everyone referred to it as Apple TV anyway, ”it was a great time to just simplify it.”
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