Apple is considering bringing advertising to Apple Maps search beginning in 2026, according to the Power On newsletter from Mark Gurman. This is part of a larger effort for the company to bring more advertising to iOS.
According to the report, the internal iOS advertising effort is ‘gaining traction’, and Apple now has a plan to bring advertising to Apple Maps sometime next year. Soon enough, businesses will be able to pay for more prominent appearances within search on Apple Maps.
Gurman describes it as ‘quite similar’ to how advertising works on the App Store, where developers can target key words for search. Notably, the App Store also has advertising on its first page, though that isn’t going to be the case with Apple Maps, at least yet.
Källa: Apple may introduce search ads to Apple Maps starting next year, per report – 9to5Mac
