Hue just did its biggest product launch ever as part of IFA 2025 and a key product is the new entry-level Essential smart bulb lineup. Though still not as cheap as some products you can find on Amazon, it’s designed to take on budget rivals like Govee and Aqara with bulbs starting under $20.
The new range includes A19 bulbs, GU10 spots and strip lights with and without color options. Effectively, you’re not losing a lot compared to the regular color/white bulbs. They still run on the same platform and offer Bluetooth out of the box along with extra features enabled when using a bridge or Matter-over-Thread.
Källa: Hue takes on cheaper rivals with the entry-level Essential smart bulb lineup