The amount of people in the UK visiting the most popular pornography sites has decreased sharply since enhanced age verification rules came into place, new figures indicate.
Data analytics firm Similarweb said leading adult site Pornhub lost more than one million visitors in just two weeks.
Pornhub and other major adult websites introduced advanced age checks on 25 July after the Online Safety Act said sites must make it harder for under-18s to see explicit material.
Data experts at Similarweb compared the daily average user figures of popular pornography sites from 1 to 9 August with the daily average figures for July.
Källa: Porn site traffic plummets as UK age verification rules enforced