WhatsApp promised a few years ago that advertising would eventually become part of its app experience. Now, the company is starting to deliver on that promise. Privacy, encryption, and safety, however, are still guaranteed, the Meta-owned messaging service states.
WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a new help page, people using the app solely for personal messaging will not see any ads for the time being. Conversely, users who visit the Updates tab regularly will be subjected to the new sponsored experience.