Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week’s Worldwide Developers Conference (WWDC 25).
In a session focused on updates to App Store Connect, its app distribution platform for developers, the company announced it will introduce App Store Tags — labels that highlight specific features and functionalities found in an app.
These tags will initially be generated by Apple’s large language models using various sources, like the app’s metadata. They’ll then be human-reviewed before being applied to apps on the App Store.
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