OpenAI has introduced new shopping features to ChatGPT, enhancing the chatbot’s web search capabilities to provide users with personalized product recommendations, images, reviews, and direct purchase links. The enhancement is now available to all users, regardless of whether they are using the free, Plus, or Pro versions of ChatGPT.
The shopping upgrade is integrated into OpenAI’s latest AI model, GPT-4o, and comes as ChatGPT’s search function has exploded in popularity, according to the company. Users conducted more than a billion web searches through ChatGPT in the past week alone, making search one of the platform’s most utilized features.
Källa: ChatGPT one-ups Google with AI-driven shopping suggestions and zero ads