Apple Music and Universal Music Group (UMG) have announced ’Sound Therapy,’ an audio wellness collection designed to help listeners attain clearer focus, deeper relaxation, and better sleep.
”For years, elevating music’s role in health and wellbeing has been a strategic priority for UMG, linked to a potentially significant commercial opportunity, as well as something that our chairman and CEO, Sir Lucian, and the entire management team are passionate about,” said Michael Nash, UMG’s executive vice president and chief digital officer. ”Given Apple’s leadership at the intersection of health and technology, the launch of Sound Therapy represents an important validation of our innovative, science-led Sollos initiative. We look forward to working closely with the team at Apple to expand the ways that music can be harnessed to improve the wellness benefits for its users.”
Källa: Apple and UMG Announce ’Sound Therapy’ Audio Wellness Collection
