Apple is in a tough spot. While the company is painfully behind the competition when it comes to getting a solid handle on AI development, it seems to be speeding up the timeline to release its first AI-powered smart glasses. That’s… quite a gamble.
The way here
You already know the story. After releasing the Apple Watch and adjusting its course to turn it into what it is, Apple went on to make a series of bad bets that didn’t pay off.
It swung and missed with the first Apple Vision Pro, it swung and really missed with Project Titan, and by the time it realized the AI race was worth running, it was already a few laps behind.
Is it true that the people working on each project wouldn’t have been the same? Of course. However, focus and attention are shared and finite assets, no matter how big a company is.
Källa: Apple absolutely cannot miss its smart glasses swing – 9to5Mac