Apple’s artificial intelligence rollout has been anything but smooth, so much so that the BBB National Programs’ National Advertising Division spurred the company to rethink its claims to customers.
Apple’s had a rough time trying to get its artificial intelligence, which it calls Apple Intelligence, into the hands of its customers. Between backlash over incorrect notification summaries and multiple delays, it seems like Apple can’t catch a break.
On Tuesday, the National Advertising Division (NAD) released a statement chiding Apple for dishonest advertising. The division had launched an inquiry into the matter after receiving claims that the company had been promoting features that did not yet exist.
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