Despite X Premium (formerly Twitter Blue) failing to catch on the way that Elon Musk had hoped, the platform’s keen to find new ways to boost its revenue intake, as it looks to integrate more AI elements, which come at a significant cost, while also offsetting its ad revenue losses.
Along that line, just before Christmas, X announced that the price of its X Premium+ subscription tier, the most expensive X subscription option, would be increasing by 30%, in order to fund the ongoing expansion of its offerings.
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