Influencers are one of the main pillars of young people’s media diet, so they’ve become a vital channel for advertisers, who spend significant amounts of money on them. The trustworthiness of influencers who promote products has been a known issue for years, but the European Union recently put hard numbers behind the severity of the problem.
According to a new study from the European Commission, most social media influencers don’t adequately disclose whether their content is paid advertising. The analysis provides a concerning snapshot of the social media landscape as the European Union prepares to enact legislation that includes new transparency rules.
Källa: 80% of influencers don’t properly disclose products they are paid to advertise
0 kommentarer