Apple may release a new Apple TV hardware model in the second half of 2022 with a potentially lower price tag, according to analyst Ming-Chi Kuo.

Kuo made the prediction in a tweet Friday, claiming that Apple will launch a new Apple TV model that ”improves cost structure” in the second half of the year. That implies a lower price point.

The analyst goes on to say that he believes Apple’s ”aggressive strategy” of integrating hardware, content, and services could help the iPhone maker close the gap with its TV hardware rivals. It’s not clear what data points he bases the claim on, however.

Källa: A cheaper Apple TV could be coming in time for the holidays

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