Apple’s recent Saving Simon ad was the brainchild of Oscar nominees Jason Reitman and Ivan Reitman and now a new video shows us how the pair went about creating it.

The new video runs for almost three minutes and shows how the pair used iPhone 13 Pro handsets to create a stunning ad that certainly knows how to tug at the heartstrings. And the fact it was created using the same iPhone 13 Pro that’s in many pockets makes it even more impressive.

Watch and learn, folks!

Källa: Watch Oscar nominees use iPhones to film Apple’s ’Saving Simon’ holiday ad