Instagram is expanding its livestreaming function, which will now allow up to four people to go live on a split screen. Now, your smallish Zooms or camera-ready Clubhouse discussions can happen in Instagram Live Rooms.
“The number one request we heard was: ‘How can I bring in more than one person?’” Vishal Shah, head of product for Instagram, told BuzzFeed News.
During the pandemic, going live on Instagram with another user, a feature that launched in 2017, has become increasingly popular. The live music series Verzuzstarted at the beginning of the pandemic, filling the void for live music with performers like Jill Scott and Erykah Badu using the ”Live with” feature.
The pandemic has also created a demand for virtual hangouts, and Instagram Live has become a useful tool for celebrity interviews and collaborations between creators. When two people go on Live together, both of their followers get notified, expanding their reach.
Källa: Instagram Live ”Rooms” Let Four People Go Live Together
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