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The popularity of the iPhone 12 meant Apple overtook Samsung in smartphone sales in the final quarter of last year, the first time this has happened in four years, says Gartner.

The market intelligence firm says Apple saw year-on-year growth of 14.9%, while Samsung saw its own sales fall by 11.8% in the same period…

Gartner says that across the whole of 2020, Apple enjoyed more modest growth of 3.3%, while Samsung’s sales fell by a larger 14.6%.

The launch of the 5G iPhone 12 series helped Apple record double-digit growth in the fourth quarter of 2020. Apple surpassed Samsung to retake the No. 1 global smartphone vendor spot. The last time Apple was the top smartphone vendor was in the fourth quarter for 2016 […]

Samsung experienced a year-on-year decline of 14.6% in 2020, but this did not prevent it from retaining its No. 1 global smartphone vendor position in full year results. It faced tough competition from regional smartphone vendors such as Xiaomi, OPPO and Vivo as these brands grew more aggressive in global markets. In 2020, Apple and Xiaomi were the only two smartphone vendors of the top five ranking to experience growth.

Källa: Apple overtook Samsung in phone sales for 1st time in 4 years – 9to5Mac

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