Apple’s iPhone sales plummeted 20% as consumers awaited the release of its iPhone 12 amid the continued spread of the coronavirus pandemic, which has upended lives, disrupted business and slowed manufacturing across the globe.
The three months of Apple’s fiscal fourth quarter included the launch of its new $599 iPad Air and $279 Apple Watch SE, but not the newest iPhones, which went on sale on Friday. The company said it tallied $26.4 billion in older iPhone sales, down more than 20% from the same time a year ago. The iPhone 12 launch was later than usual. As a result, Apple’s fourth-quarter revenue, and crucially its iPhone sales, took a hit when compared to last year’s figures which included more than a week of sales for the then-new iPhone 11.
Källa: iPhone sales fell 20% ahead of iPhone 12 launch, but Apple isn’t worried
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