Apple TV+ officially debuts tomorrow with an initial lineup of originals including The Morning Show. Ahead of that launch, a new report from Business Insider today refutes earlier details on how much Apple is spending on the series.
Apple’s budget for original content was initially said to be $1 billion, but more recent reports have said spending has surpassed $6 billion. Those reports pegged The Morning Show as Apple’s priciest venture, with a total cost of $300 million for two seasons.
In a new interview with Business Insider, an executive director for The Morning Show has refuted those results. Mimi Leder explained that the actual budget for the show is in line with what you would expect from a “high-end” TV show, but “absolutely not” as high as what reports have said.
Källa: ’The Morning Show’ director disputes report of $300M budget – 9to5Mac
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