The average influencer with around 10,000 followers can regularly command $200 per sponsored post. For celebrities with millions of followers, that figure can easily swell to $500,000 or more for a single endorsement.

“Online influencer” wasn’t on the list of career choices when many of us hit the job market in search of a way to make a living but for a select number of people, it’s a viable – and potentially lucrative – way to make money.

Advertisers spent roughly $500 million on influencers – celebrities, public figures and socialites with a large number of online followers – in 2015 according to Mediakix, a company that helps match brands with influencers. This year, it estimates companies could spend upwards of $8.2 billion on influencers.

Källa: The online influencer bubble may be starting to burst

Anmäl dig till Mackens Nyhetsbrev

Du får förhandsinformation om Macken, våra planer och du får informationen, först och direkt till din mail. Vi lovar att inte skicka din information vidare och vi lovar att inte skicka ut mer än max ett nyhetsbrev per månad. Anmäl dig här