The average influencer with around 10,000 followers can regularly command $200 per sponsored post. For celebrities with millions of followers, that figure can easily swell to $500,000 or more for a single endorsement.

“Online influencer” wasn’t on the list of career choices when many of us hit the job market in search of a way to make a living but for a select number of people, it’s a viable – and potentially lucrative – way to make money.

Advertisers spent roughly $500 million on influencers – celebrities, public figures and socialites with a large number of online followers – in 2015 according to Mediakix, a company that helps match brands with influencers. This year, it estimates companies could spend upwards of $8.2 billion on influencers.

Källa: The online influencer bubble may be starting to burst


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