Are we really doing this again? After the pivot to video. After Instant Articles. After news was deleted from the News Feed. Once more, Facebook dangles extra traffic, and journalism outlets leap through its hoop and into its cage.
Tomorrow, Facebook will unveil its News tab [Update: Here’s the announcement and our coverage]. About 200 publishers are already aboard including the Wall Street Journal and BuzzFeed News, and some will be paid. None seem to have learned the lesson of platform risk.
When you build on someone else’s land, don’t be surprised when you’re bulldozed. And really, given Facebook’s flawless track record of pulling the rug out from under publishers, no one should be surprised.
Julklappstipset som räddar dig från cyberstress: Step Two, skyddar dina konton
Vi inleder julklappsjakten med en gåva som du inte kan se, men som räddar dig från riktigt tråkiga överraskningar under granen: säkerhet. Du känner säkert någon som ständigt glömmer bort lösenord eller som oroar sig för intrång. För just den…
