British Airways announced a new initiative to improve customer service that will involve providing every one of its cabin crew members with an iPhone XR.

Here’s what British Airways said in a statement announcing the news:

As part of British Airways’ £6.5bn investment for customers, the airline has announced that all of its 15,000 cabin crew will be issued with iPhone XRs to help them offer a more personalised service to the more than 45 million customers that travel with the airline every year. The investment for all cabin crew members follows a successful trial of iPads for senior cabin crew on board every flight.

Källa: British Airways is giving all of its cabin crew members an iPhone XR