US Instagram users can now buy products from more than 20 major brands from inside the app. The feature is known as Instagram Checkout.

Today, we’re introducing Checkout on Instagram. When you find a product you love, you can now buy it without leaving the app …

Instagram is aiming to make purchasing frictionless by storing all your details in the app.

When you tap to view a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on the product page. Tap it to select from various options such as size or color, then you’ll proceed to payment without leaving Instagram. You’ll only need to enter your name, email, billing information and shipping address the first time you check out.

Once your first order is complete, your information will be securely saved for convenience the next time you shop. You’ll also receive notifications about shipment and delivery right inside Instagram, so you can keep track of your purchase.

Källa: Instagram launches in-app shopping from major brands, incl. Burberry, Dior, Nike, Prada

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