In an article posted to App Store Connect, Apple has detailed how iOS, macOS, and tvOS app developers will soon be able to offer discounted subscriptions to past subscribers in an attempt to win those customers back.

As with introductory offers for new subscribers, there will be three categories of promotional offers for previous subscribers:

Free
Customers access your subscription for free for a specific duration — for example, a 30-day trial for a subscription with a standard renewal price of $4.99 per month.

Pay As You Go
Customers pay a promotional price for each billing period for a selected duration — for example, $1.99 per month for three months for a subscription with a standard renewal price of $9.99 per month.

Pay Up Front
Customers pay a one-time promotional price for a specific duration — for example, $9.99 for the first six months of a subscription with a standard renewal price of $39.99 per year.

Källa: Apple Will Soon Let Developers Entice Past Subscribers With Discounted iOS, macOS, and tvOS Subscriptions

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