Plus: PG&E files for bankruptcy after being found liable for $30 billion in wildfire costs; whoever owns the Instagram account of that brown egg is sitting on a social media goldmine; the rise of the Swiss Army gadget.
A picture of a brown speckled egg is officially more popular than every other picture ever posted to Instagram. The photo was posted just 10 days ago, but the Instagram account that posted the egg picture, @world_record_egg, inexplicably has 4.5 million followers despite posting just this one — yes one — photo. The account’s owner is still anonymous but appears to be sitting on a gold mine. It seems possible that @world_record_egg will sell a sponsored post to a brand hoping to ride the bizarre popularity wave that the egg has created over the past 24 hours to get in front of the account’s millions of followers. [Kurt Wagner / Recode]
Källa: Recode Daily: The bizarre story of the most popular photo on Instagram: An egg
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