As Twitter announced some changes to its iOS app today to improve the user experience, Instagram is rolling out new changes that will see the company deleting “inauthentic likes, follows and comments.”

Announced in a press release, Instagram shared that some accounts have been using third-party software to “artificially grow their audience.” As this tactic takes away from the “real” and “genuine” experiences that the company believes users are looking for, it will begin deleting inauthentic content.

Källa: Instagram deleting ‘inauthentic likes, follows and comments’ to fight fraudulent activity