As holiday shopping starts to get into full swing, data firm Thinknum is out today with an interesting look at how the Apple TV 4K has soared in popularity over recent weeks. According to Thinknum’s data, which is based on Best Buy sales rank data, Apple TV is now a close second to the Amazon Fire TV Stick in terms of sales.

The sales rank data shows that Amazon is the clear leader in 4K streaming devices, with the $34.99 Fire TV Stick 4K ranking first on the charts. Next on the list is the Apple TV 4K 32GB model, despite its significantly higher price point at $179.99. Rounding out the top three is the Roku Premiere 4K at $39.99.

Källa: Apple TV grows in popularity and passes more affordable Google & Roku options, data shows