AT&T-owned WarnerMedia is preparing to jump into the fray with its own streaming TV service, one which could pose a threat not just to the likes of Amazon and Netflix but Apple’s burgeoning video efforts.

The Warner service will launch in the fourth quarter of 2019, according to announcement. An internal memo seen by CNN elaborated that the service will include content from HBO, Turner, and Warner Bros., all of which sit under the WarnerMedia umbrella. Currently HBO Now, which offers on-demand programming, costs $14.99 per month on its own.

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