When @sweden began its grand experiment in 2011, Twitter had never seemed more full of possibilities. In New York, Twitter served as a digital bulletin board to organize protesters at Occupy Wall Street. In the Middle East, tweets served as the roots of the Arab Spring. Companies signed on to engage with customers; celebrities made accounts to grow their fanbases. And in Sweden, the government came up with a crazy idea: “How about we let any Swede—like, literally any of them—use the nation’s official Twitter account?”
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