Ever since Apple introduced the iPhone 4s in 2011, the company’s phone-naming terminology has followed a predictable pattern. If the company gave a new phone the same model number as the previous year’s, but with an “S” appended, you knew that the industrial design wasn’t going to change, even if the technology inside—like the processor and cameras—had progressed quite a bit. Sure, the iPhone 4s, 5s, and 6s were fine phones; they were just about refinement rather than shaking things up.

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