At the tail-end of 2017, Apple announced that it was buying music discovery service Shazam for $400 million. Now that the deal has completed, the company has revealed that the platform will soon go ad-free. Even without the revenue that advertisements bring, it’s likely that the purchase price will be a bargain if Apple can use Shazam to become king of streaming.

Källa: Apple’s purchase of Shazam is $400 million well spent

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