Alphabet Inc’s Google introduced new ad-buying tools on Tuesday that showcase its growing push to allow machines instead of humans to fine-tune ads and determine where they should run.

Advertisers have welcomed the advanced software, which could encourage them to spend more on Google as it makes more efficient use of their money. But consumer privacy and technology analysts are watching the shift with concern and a push for more regulatory scrutiny may be coming.

Källa: Google leans more on algorithms for ads as critics highlight risks

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