Europe has imposed a record fine on Google. But it’s probably too little, too late.

The €4.34 billion ($5 billion) penalty announced Wednesday by the European Commission is the latest salvo in an extended battle between Google and regulators in Brussels, who have subjected the tech company to three antitrust investigations.

The fine may be a record, but it’s one that Google (GOOGL) can absorb without too much pain. And the penalty won’t cause Europeans to fall out of love with Google’s popular Android operating system or its ubiquitous smartphone apps.

Källa: Europe has fined Google $5 billion. But that won’t hurt it

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