Ten years ago today, Apple officially launched the iOS App Store and — for better or worse — it helped rewrite the rules of society. The iPhone, which debuted about a year prior, came with just north of 12 built-in apps to start. But with the coming of iOS 2.0 and the App Store, the sort of functionality you could squeeze out of Apple’s smartphone was only constrained by a developer’s imagination … and how much storage you had left.

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