How do you build a product people really want? Allow consumers to be a part of the process. “Empathy for what your customers want is probably the biggest leading indicator of business success,” says designer Tom Hulme.

In this short talk, Hulme lays out three insightful examples of the intersection of design and user experience, where people have developed their own desire paths out of necessity. Once you know how to spot them, you’ll start noticing them everywhere.