SINCE THE CAMBRIDGE ANALYTICA scandal erupted in March, Facebook has been attempting to make a moral stand for your privacy, distancing itself from the unscrupulous practices of the U.K. political consultancy. “Protecting people’s information is at the heart of everything we do,” wrote Paul Grewal, Facebook’s deputy general counsel, just a few weeks before founder and CEO Mark Zuckerberg hit Capitol Hill to make similar reassurances, telling lawmakers, “Across the board, we have a responsibility to not just build tools, but to make sure those tools are used for good.”

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