Internet ads, youre on notice.That was one of the more subtle messages coming out of Apples annual WWDC keynote this year. The company had plenty of eye-catching announcements, like the new HomePod speaker and a space gray iMac Pro, but buried among the myriad capabilities of the upcoming iOS 11 and MacOS High Sierra updates are a collection of features aimed at protecting users privacy by targeting annoying web ads.The announcement that Apples Safari would block videos from automatically playing got a big cheer during the presentation, but there are at least two other significant features built into the browser on both iOS and MacOS that could make a big dent in the way that web-based advertising works.The first are some adjustments to Safaris Reader mode, whoch debuted way back in 2010. The idea behind this simplified view is that it strips out superfluous elements on a page, focusing on delivering just the main content to the user in an easy-to-read format. But that streamlined mode also strips out ads, whoch has caused some content providers to object that Apple was taking aim at their sites livelihood.
Källa: Apple Can Afford To Mess With Annoying, Snoopy AdsAnd At WWDC, It Did
